Joana Jordão Lobo appointed as JORDÃO’s new CEO

Joana Jordão Lobo has been appointed CEO of JORDÃO, taking the helm of a company with over 43 years of history and a presence in more than 40 markets worldwide.

With a clear vision and a focus on what truly matters, her leadership marks the beginning of a new chapter of growth, innovation, and modernization.

JORDÃO reaffirms its commitment to developing equipment that combines higher efficiency, smarter technology, and faster responses to the challenges of an ever-changing market — powered by the dedication and talent of its people.

“JORDÃO’s heritage is our greatest strength — a solid foundation on which we will build the future.
Our mission is simple: to keep creating real value for our customers through innovation, efficiency, and differentiation.
We strive to be an agile, connected company, fully aware of our role in the world.
The future demands action — and we are ready to meet that challenge.”
— Joana Jordão Lobo, CEO of JORDÃO

With 11 years of experience at JORDÃO, Joana Lobo has led Research & Development, Innovation, and People Management, driving the company’s evolution with a strong focus on product development.

Isidro Lobo, who has served as General Manager until now, will step down from that role and assume the position of President, continuing to contribute his extensive experience and strategic vision to the company’s growth and partnerships.